5 Benefits of Texting in a Mass Emergency
Unfortunately, most people don't think about a communication plan for an emergency event until it's too late. Amid chaos and disaster, automated text messaging services have the potential to inform and unite an infinite number of people almost instantly.
At Call-Em-All, we take pride in being able to provide a valuable service that helps so many people communicate during an emergency. Whether an organization needs to reach 10 or 10,000 people, using a fast and efficient system will help keep people safe, informed, and prepared for when situations take a turn for the worst.
Below are 5 benefits of utilizing texting in a mass emergency:
1) Higher Open Rates
In the United States alone, the number of smartphone users is estimated to reach more than 243 million by the beginning of 2019. In fact, text messaging boasts a very high open rate of 98% compared to other channels of communication.
2) Text Templates Save You Time
Instead of wasting time creating a new message when an emergency situation arises, you can save time by using a ready-to-go text template. Templates allow you to create and share stored text messages so you can reuse a text message at any time.
3) Confirmed Delivery with Text Delivery Receipts
Especially in an emergency situation, it is very important to verify that your message was delivered successfully. What if a phone was unreachable? What if your message was sent to the carrier but didn't make it to the handset? By providing detailed delivery results for your text broadcast, you know exactly who has seen the message and who needs to be contacted again.
4) Provides an Opportunity for Contacts to Reply
Call-Em-All features a two-way text messaging feature called Conversations, which allows your contacts to reply back to your text message if they need to. Studies show that people are more likely to respond to a text message.
5) More Reliable than Voice Calls
In an emergency situation where cell networks can easily get flooded, it's often easier to communicate with contacts by text messaging than a voice call. According to Brough Turner, a communications engineer, "Cell phone companies transmit SMS messages on a control channel set aside for network operations rather than on one of the channels designed for voice traffic. The control channel is the wireless channel used to set up and disengage a call, so a text message might make it through even when a network's voice channels are too overloaded to handle additional calls."
Megan Reninger is a Digital Marketing Analyst at Call-Em-All with experience in content writing, social media management, and SEO optimization. A writer by day and a reader by night, she's an Austin native with a passion for baking and traveling. She is currently pursuing her Master of Business Administration - Marketing degree at Abilene Christian University.