How Different Industries Can Benefit From Using Automated Messaging 2.0
Automated text messaging (SMS messaging) has quickly become one of the most popular ways for businesses and organizations to get their message out. Sending out mass texts quickly communicates important or desirable information in a direct way to your contacts. Knowing you’re sending mass texts directly to the people who actually want to hear it means no more worrying about damaging your brand with unsolicited messaging.
Are you wondering, though, if your particular organization is an appropriate fit for automated messaging? The answer is most likely a resounding yes. Because mass messaging is so versatile and direct, a multitude of industries can take advantage of it to help get their message out. It can be used to communicate almost anything relevant to its recipients.
Better yet, contacts are much more responsive to texts compared to automated phone calls or emails. Since we live in a smartphone world, most of us are well versed in using our phones throughout the majority of the day for communication via text, social media, and other platforms. It’s only natural we would prefer to receive texts. While we still may check our emails and voicemails, we are much more likely to respond quickly to a text message that pops up immediately on our phones.
Uses for automated messaging vary somewhat depending on the industry, but the desired result is all very much the same: faster and more efficient communication.
Religious groups struggle to communicate information to their members. It can be time consuming to make phone call after phone call. Call-Em-All provides a simple solution for religious groups to reach members with daily devotionals, volunteer requests, and service schedule changes.
Retail businesses are always changing things up, promoting events in-store, and receiving new inventory. This means that they have to be efficient in communicating with their staff. Easily notify employees about shift change, overtime opportunities, and open job positions.
The healthcare industry can benefit significantly from the use of mass messaging due to the complexity of the industry as a whole. It seems that insurance options, regulations, and practices are continually changing and your audience needs to be updated. Being able to quickly and directly inform recipients of important information or remind them about their upcoming appointments or vaccination reminders would be very beneficial.
Restaurants and hotels may find mass text messaging particularly useful for communicating events and special menus. For consumers who are already out and about, learning that a restaurant is featuring a certain dish or having a special event that’s too good to pass up, may be just what they needed to convince them to stop by your establishment.
Staffing companies are continuously in need of conveying information in real time to its applicants; new jobs pop up and disappear on a daily basis. Recipients who can get up-to-date texts on the status of jobs available in a particular field would benefit greatly from a job recruitment company that engages in mass texting.
For almost every industry, mass text messaging can benefit a company’s bottom line. It is four times as successful as email campaigns and much more convenient than automated calls. Mass automated messaging is the most direct and timely way to convey information, keeping the recipients more up to date on your business’s product or service than any other medium.
In an age where smartphones are king, communication via text messaging is a natural response to an ever evolving world of technology-based communication. Whether it’s updating clients on new services, promoting events, informing your audience of changes or reminding them about appointments, automated text messaging is an incredibly effective option to accomplish that task.
Ron Kinkade is the Director of Marketing at Call-Em-All, an automated calling and group texting company that provides solutions for small and medium sized businesses, large corporations, membership organizations, community groups, and individuals. Ron has more than 15 years of experience with a proven track record of success. Ron is a graduate of Illinois State University.