Political Mass Texting Campaigns - Are you annoyed yet?
Let's face it; you can't ignore a text message. As our dependence on technology grows, so does our reliance on our mobile devices. For most people, there is an invisible chain linking us to our mobile phones. Inevitably, every time you pick up your phone - there is likely a text message notification waiting for you. Brilliant UX designers have made texting a core component of mobile operating systems with message previews available from lock screens or when swiping down, and you can't dismiss messages without viewing them. Texting is a powerful communication tool, but has it has texting become an invasion of our privacy?
The truth is, yes, when the message is unsolicited. Let's look at political campaigns for example. Historical tactics included tv & radio ads, mailers, volunteers going door-to-door, and delivering robocalls. Welcome to the age of political mass-texting. Text messaging in politics isn't new. Candidates have been using text messages for over a decade now to raise money, promote events, and reach potential voters. More recently though, personalized text messaging has been the tactic of choice.
Personalized Text Messaging
Personalized texting allows campaigns to insert custom fields into message templates and focus on starting text conversations.
Please take a look at this actual text message I received for the midterm election here in Texas.
"Hey , this is volunteering w/ Beto For Texas. Early voting starts Monday, Oct 22 & runs until Friday, Nov 2. Based on public records, we think you're registered to vote in County. You can find nearby early voting..."
Messaging platforms allow campaigns to carry on thousands of conversations, track replies, and respond in real time. They get phone numbers and data from political groups that sell or share voter data. Here in Texas, the Beto O'Rourke campaign has set a goal of texting the 3.5 million cell phones listed in a state voter records database.
Many people feel their privacy had been invaded and wondered how these companies obtained their name and number. Unfortunately, these tactics aren't illegal but are being challenged by some recent lawsuits. Political messages are an enormous business opportunity with billions of dollars are on the table - and they likely won't be going away soon.
Texting + personalization = results
It's no secret the text messaging is an amazing tool for ensuring your message gets seen. There are countless stats to back up the power of the text message. What might surprise you is that personalization, when used like in the message above, often results in at least a 7% increase in response rates.
Imagine how this kind of technology could impact a staffing firms ability to fill jobs, help a recruiter reach potential candidates, customize payment or appointment text reminders, or any organization's ability to improve relationships with contacts. Texting leads to conversations, which leads to relationships, business, and better engagement with your contacts. Personalization is perfect for texting when used correctly.
PERSONALIZATION & TEMPLATES (COMING SOON)
We're always trying to make our automated texting and voice broadcasting services better for our customers. We've added a lot of new texting features this year, and in the coming weeks, we'll be introducing both personalization and templates. Templates are saved text messages that can be customized with personalized fields and re-used when needed. Here's a sneak peek ;-)
How Call-Em-All Is Different
Mass texting for political campaigns is an area where we think companies have a choice to be different. It's ironic that we can't wait for politicians to make laws to help us avoid receiving unwanted messages. Call-Em-All has made a choice not to deliver these types of messages because we believe that most people don't want to receive them. The kind of messages people want to receive means something to us.
We expect customers to use our technology responsibly. We review accounts to ensure they comply with our Responsible Use Policy. You might be asking yourself, "Why would a company choose to ignore such a gigantic business opportunity?" Well, the answer is we're a little bit different. Read our manifesto or check out the video below.
Ron Kinkade is the Director of Marketing at Call-Em-All, an automated calling and group texting company that provides solutions for small and medium sized businesses, large corporations, membership organizations, community groups, and individuals. Ron has more than 15 years of experience with a proven track record of success. Ron is a graduate of Illinois State University.