The Truth About Unlimited Text Messaging Plans

Chances are if you’re reading this, you’ve been lied to about unlimited text messaging. There are companies who promise that you can send text messages from your local, normal ten-digit phone number, like your business line or personal desk phone, as much as you need for a flat monthly fee.

Turns out, there’s a few things they aren’t telling you.

phone-carriersThe phone carriers (hello AT&T and Verizon) are doing their best to save you from telemarketers and scammers sending you nonsense text messages. They’re doing this by monitoring all text traffic when the message is sent from a local phone number and block those who send mass automated messages that exceed their limitations, no matter your carrier and no matter what your message says.

Okay, Jon... What are these limitations?

Glad you asked! While these limitations aren’t documented anywhere official (they don’t want scammers figuring out how to get around them), the general rule of thumb is that your local phone number will be blocked if you send:

  • More than 25 - 50 text messages at a time,
  • More than 100 text messages over the course of an hour, or
  • More than 500 text messages per day.

Violating any of these limitations can result in your texts being blocked and, get this, the carriers won’t tell you that it’s happened. You’ll think all your texts are going through just fine but it turns out that nobody’s receiving your information.

The question now becomes how can those who need to break these limitations do so without getting blocked? Toll-free text messaging.

The carriers understand that there are businesses who need to text hundreds of individuals at a time with open job offers, churches with large prayer chains, and, most importantly, emergency messages to those who rely on texting to stay safe. To help these people, the carriers instituted text messaging from toll-free 800 numbers. When you send out a toll-free text, you’re doing it the proper way with a much lower likelihood of being blocked.

This is important: if the carriers think you are spamming with a toll-free phone number, you will still get blocked, so please be responsible with your message content.

Because of these limitations, you can see that those companies promising “unlimited” mass texting with a local phone number, while aren’t being malicious, are misleading you. That’s why those companies don’t let you text more than about 50 people or less at a time, they know you can’t abuse them because the service itself is inherently limited.

At Call-Em-All, we support both local and toll-free texting. When you work with us, you choose if you need local number texting, toll-free texting, or both. Our service will adapt to you.

When it comes down to it, you have two options when it comes to paying for text messaging:

Have questions? No problem. Our Customer Experience team is here to support you from day 1 and beyond.

We can be reached at or (877) 226-3080.

We can’t wait to hear from you!

Jonathan Melton

Jonathan Melton

Jonathan Melton is a member of the Account Management team at Call-Em-All, an automated calling and group texting company that provides solutions for small and medium sized businesses, large corporations, membership organizations, community groups, and individuals. Jonathan’s responsibility since joining the team in 2015 has been the education and on-boarding of new users. Jonathan is a graduate of the University of Texas at San Antonio.