Useful ways for churches to use mass texting

Megan Reninger by Megan Reninger

Communication can be costly in both time and money. For many religious organizations, the resources aren’t there to provide all the communication necessary to keep a large congregation informed.

Church and religious institutions suffer the most from limited funds and resources. They may not also have all the necessary time, staffing, or finances to communicate all the business operations that occur daily. With work falling on the shoulders of volunteers, communication may fall short.

However, churches and other religious organizations can make vast improvements in the speed and ease of communication due to the technological innovations present today. When announcements to congregants need to be sent for a variety of church-related functions — from community outreach and bible study to choir practice and childcare- using a church texting service is a simple answer to a complex communication issue.

Below are some of the various ways that churches can utilize a mass messaging service:

Youth Groups

It's no surprise that the segment that utilizes smart technology the most is probably youth groups. Not only can youth leaders and other organizers use mass text messaging to communicate with parents, but they can also send the exact same messages directly to the youth who are already savvy to smartphone usage.

No matter how big or small the youth group, having a text or voice message to serve as a reminder about upcoming meeting times, trips, outings, fundraisers, and community outreach would be an easy way to communicate, and the youth could greatly benefit from.

Virtual Weekly Announcements

Church attendees once depended on the announcements portion at Sunday worship to stay up to date with all the upcoming events for the church community. Or, if they missed a Sunday, they reached out to a fellow member for the information. Now, with such busy schedules, multiple commitments, and an increasing number of children's extracurricular activities being scheduled closer and closer to worship times, relying on Sunday morning announcements isn't always realistic.

Don't wait for Sundays! With mass texting, important upcoming events can be communicated to every member of the congregation, so that everyone stays informed regardless of their attendance rate. This messaging service is especially useful because the information sent via text can be forwarded on easily to family members and friends of the church who may not yet be on the distribution list.

A Sense Of Community

Depending on the size and activity of the church or religious organization, a congregation can consist of many complicated moving parts, all working together for the common good.

Sometimes within all the organized chaos, becoming disconnected from other members of the church can be unavoidable. Mass texting allows instant and direct communication between all members so that those coordinating those moving parts don’t feel as inaccessible as they could otherwise.

Leaders and coordinators in the church or religious organization can also use mass texting as a way to communicate prayer requests, concerns of other members, and messages of inspiration not just on Sundays but any day of the week. Mass texting can help bring the church into members’ daily lives, instead of waiting for Sunday.

Fast Communication

One of the best benefits of mass communication is the ability to get the word out quickly about last-minute changes and cancellations. Members can throw away their phone trees, and not worry about making sure they connect with the next person on the phone chain to spread the word. With mass texting, the short notice cancellation or change in meeting time and place is instantaneously conveyed to everyone who needs to know.

And, by segmenting mass texting into subject-specific contact groups such as choir, youth group, children’s church, community outreach, staff, and fundraising groups, the right people can see the appropriate messages without spamming the rest of the church congregation.

Instant Feedback

Just like any other institution or business, churches and religious organizations need to know how they’re doing on performance — what they are doing right and what they need to improve on — from their congregation’s point of view.

Comment cards can be useful, but an even more direct method that results in instant feedback is mass texting. Churches and other religious organizations can customize requests for feedback depending on the occasion, the service, or the need.

The type of feedback requested can change as often as the church needs it to, and it can be delivered regularly so that the leaders know at any given time how they are doing in a particular area, and what they need to continue to improve upon.

Email Newsletter Reminders

Mass texting by the church or religious organization can serve as an extension of content delivered by email. For example, many churches send out a monthly newsletter. Mass texts can help to highlight the essential parts of the newsletter, and remind congregation members to open their email to read the details. Texts can be sent out notifying members of changes to the church website, especially if the site contains information that members rely on daily.

Mass texting can do a lot to help a church or other religious organization keep its members organized and informed. From text reminders about upcoming events to notifications of changes in meeting times or places, inspirational messages, and feedback requests, mass texting is a great way to streamline a multi-faceted, continually changing worship environment, so they can remain doing what they do best - working for the common good.

About Call-Em-All

Call-Em-All's mass texting service, voice broadcasting, and text conversations help organizations deliver important messages quickly and maintain better engagement with contacts.

Since 2005, we've delivered more than 1.2 billion voice calls and text messages for companies in healthcare, education, staffing & human resources, property management, utility, non-profits, and religious groups.

We're different because of our culture. We believe it's our biggest competitive advantage. We're passionate about creating positive experiences for our customers, and ensuring that our platform isn't being used to spam marketing or political messages.

fill-headshot-lightblue Megan Reninger fill-headshot-dots About Megan Reninger
Megan Reninger is a Digital Marketing Analyst at Call-Em-All with experience in content writing, social media management, and SEO optimization. A writer by day and a reader by night, she's an Austin native with a passion for baking and traveling. She is currently pursuing her Master of Business Administration - Marketing degree at Abilene Christian University.

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