What is the Difference Between Group Message and Mass Text Messages?
Many users get confused between group messages and mass text messages. While the two sound and appear similar, there’s a thin line that differentiates them. Let’s dig into the details!
What Are Group Messages?
A group message involves three or more recipients. The most interesting thing about group messages is that you do not need to invest in a software to send group messages. Most mobile devices offer this functionality. There is, however, a limit on the number of recipients.
The maximum number of recipients depends largely on your mobile device and carrier. Some older phones only offer up to 10 recipients but some models may allow you to choose up to 30 recipients.
Group messages are typically sent as an MMS and must be enabled from the settings. The process is fairly simple, though. Go to your contacts and create a group of recipients. You can have several groups and name them accordingly.
While group messages are an easy way to send a text message, the limit on the number of recipients can be a problem. Plus, since they’re sent as MMS, not all phones may support group messages.
Group messages are not counted as a single message, i.e: if you have 10 recipients you will be charged for 10 messages. Similarly, the phone may or may not open 10 different threads, which may also make it a bit difficult to manage all the conversations.
What Are Mass Text Messages?
Mass text messages, as the name suggests, are used to text a large number of people at once. You will need a special software or a mass texting agency to send messages.
There is generally no limit on the maximum number of messages when it comes to mass texting but some software may not be able to send more than a few thousand text messages at once. Which will be help for appointment reminders or business texting. Regardless, it is still a lot more than group messages.
What Should I Choose?
Group messages are useful if you have a small list of recipients and the time to message them individually. On the other hand, mass messages are useful when you have a huge list of recipients and you want to send them the same message.
Group messages may appear to be affordable but the cost of per message can be very high if you have a huge list of recipients. Plus, responding to each message is troublesome as well, since there is no ‘automated’ system.
Ron Kinkade is the Director of Marketing at Call-Em-All, an automated calling and group texting company that provides solutions for small and medium sized businesses, large corporations, membership organizations, community groups, and individuals. Ron has more than 15 years of experience with a proven track record of success. Ron is a graduate of Illinois State University.