Direct messaging services are, arguably, one of the most significant disruptions to digital communications in the last 20 years. As everyday consumers, we take it for granted. Whether we use SMS, Messenger, or a combination of several solutions, there is an expectation of immediacy, one that resonates with our business life.

Businesses today leverage several approaches to communication. Among these solutions, there is generally at least one preferred application for instant messaging. However, not all messaging apps are created equal. While initially, it might seem like a good idea to use a free messaging app, it’s not the most sustainable choice for a business.

The Value of Paying For a Messaging Service

If your company needs a messaging service, a business-centric solution delivers excellent value in customer service, product features, reliability, and archival ability when compared to a free solution.

To illustrate, here are some insights:

1. You get what you pay for with a free messaging service

With a free messaging service, there is no abundance of features. In essence, you get what you get, and you can’t customize the service to your specific needs.

When you pay for a service like Call-Em-All, you get features that include personalization and templates that save time and enhance productivity. Templates eliminate typos, errors, and omissions, while personalization is a proven way to improve open rates and responses.

2. Bulk Messaging

Free messaging services don’t allow you to bulk broadcast messages. If you do, your account may be blocked. Messaging apps use machine learning to detect overuse, and if you are locked out of your account, it may take you a lot of time and hassle to rectify the issue.

Bulk messaging is one of the outstanding features of a paid business account, as are bulk picture messaging (MMS), push notifications, and auto opt-outs.

With a business messaging service, you also have the option of pre-scheduling broadcasts, something a free messaging service does not offer.

3. Free-Messaging Services are Focused on Non-Business Communications

Free messaging services are designed to communicate between friends and family. It is an informal, convenient, unstructured way to stay connected. Business communication, on the other hand, involves a company interacting with its employees, customers, patients, or parents of students, depending on the industry use-case. Business services focus on these needs and deliver the value and features you’re after.

4. Free Messaging Services Lack Quality Customer Service

Have you ever noticed that if you have an issue with a free messaging service, there doesn’t seem to be any urgency for the company to address your concerns? It’s frustrating, to say the least, but from a business standpoint, it can also be costly. A business messaging service like Call-Em-All ensures access to quality customer care, 24/7/365. There’s no hold music, no outsourcing – just fast, customer-focused, knowledgeable support when you need it.

5. Free Messaging Services Have Unreliable and Insecure Archival Capabilities

When using a free messaging service, information, and communication history are stored on personal devices, not on a company account.

A business messaging platform is easy to manage and eliminates the concern of miscommunication and message location. Messages are stored securely in the cloud and retained according to the settings you choose.

If you have any questions about what Call-Em-All can do for your business, we’d love to talk. Reach out to learn more or activate your free trial today.