Every year, University of Louisville is faced with the challenge of effectively communicating with thousands of prospective students and approximately 2,600 incoming students. UofL freshman are usually met with a flurry of information while they hastily assimilate to campus culture.
Using Call-Em-All, UofL discovered that text messages were the best way to cut through the chatter.
One text message blast offered incoming freshmen a week of free campus parking if they responded with the three things they were most excited for in the upcoming year. The flood of responses was astounding.